Cece Salad Dressing is a gourmet dressing system that allows home chefs to easily craft homemade vinaigrettes according to their tastes, guests, and menu. With the logotype, the handcrafted typography is reminiscent of a handwritten recipe card you might find in a mother’s kitchen. The mark is elegantly sophisticated with with an overall inviting minimalism.
The Cece brand concept and identity are inspired by a wonderful hostess that enjoys cooking and feeding people more than anything else. (my mother) The “sit! eat!” tagline encompasses her welcoming personality and the goal of the brand to bring people together over a quality meal. I wanted this product line to authentically represent my mother’s warm hospitality, commitment to quality ingredients and “homemade or else” philosophy. This system has the potential to be sold as a kit or individually. William-Sonoma and Dean & Deluca would be possible retailers for the Cece product line.