In this project, I teamed with a colleague from the industrial design school to develop new package concepts for a product within the still beverage division of The Coca-Cola Company. Through the process of research, conceptualization, we developed working scale prototypes of new packages complete with new brand identity and marketing/merchandising concepts. We worked with a number of different stakeholders within The Coca-Cola Company to refine the concepts and develop prototypes. This is visual timeline of the 10-week project progression.
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